Why executives at Esports Business Summit are (still) bullish on competitive...
At this week’s Esports Business and Gaming Summit, executives at some of the industry’s leading companies remain confident about the future of competitive gaming — perhaps surprisingly so. Today,...
View ArticlePitch deck: How FaZe Clan sold investors on its $725 million SPAC merger
In July 2022, FaZe Clan went public at a $725 million valuation. 15 months later, FaZe’s owners sold (pending shareholder approval) the company to GameSquare in an all-stock deal worth just over two...
View ArticleHow TikTok is using data to convince gaming brands to spend on the platform
TikTok wants brands to know that it’s a gaming platform, too. On Monday, the popular short-form video platform published a new research report, developed in partnership with Newzoo, breaking down...
View ArticleFord, Kia and Carvana partner with NRG as it walks the line between casual...
During a time in which esports organizations are increasingly siloing themselves within either the competitive or casual side of gaming, NRG has found it pays off to have a hand in both. The last few...
View ArticleHow mobile game developers are using AI tools to boost user acquisition
Artificial intelligence is improving every aspect of the game development process, all the way down to user acquisition. For years, mobile game developers have used user acquisition tools such as...
View ArticleHere’s what ultimately led to the fall of FaZe Clan
At a FaZe Clan all-hands staff meeting in early 2019, the esports organization’s then-CEO Lee Trink raised his fist to the sky, aiming to get his employees excited about the company’s promising...
View ArticleRoblox earnings: Why enticing brands is key to the future of the metaverse...
Roblox’s advertising revenue is growing, though it remains relatively modest for now. Despite the company’s efforts to increase those revenues throughout the year, its leaders remained cautious when...
View ArticleReading between the earnings: For entertainment giants, gaming is a key...
It’s earnings season, meaning we’re getting a look under the hood for some of the leading companies in media and entertainment. This quarter, it’s become abundantly clear that gaming is on the menu...
View ArticleAs big contracts dry up for top gaming creators, smaller to mid-sized...
Facing economic headwinds, platforms and esports teams alike are becoming more wary about spending millions of dollars to work with popular gaming creators — creating an opportunity for smaller to...
View ArticleWhy a martech company is launching an all-in-one tool to simplify, measure...
Marketers are racing to help brands better understand the opportunities in gaming, and a new player has officially joined the scramble. Marketing technology firm Livewire today has launched Gameview,...
View ArticleHere’s what marketers need to know about Roblox Investor Day 2023
Roblox wants to be brands’ conduit into the metaverse. During last week’s quarterly earnings call, Roblox executives were reticent about the company’s marketing and advertising plans. During...
View ArticleResearch Briefing: TikTok’s and Instagram’s importance to marketers jumps...
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this week’s Digiday+ Research Briefing, we examine the marketing and sales channels...
View ArticleWhy McDonald’s and Coca-Cola still see gaming as an experimental marketing...
For McDonald’s and Coca-Cola, gaming is still an experimental playing field going into 2024. Despite the rise of gaming and esports as an entertainment channel in recent years, McDonald’s and...
View ArticleMedia Buying Briefing: Media.Monks on the trouble, and upside, with...
If brands can unlock a deeper level of understanding and integration into the massive and broad world of gaming, there’s an audience there that’s hard to find across the rest of the media and content...
View ArticleHow the creators of ‘Bluey’ took a different marketing approach to the show’s...
The creators of “Bluey” are hoping to use a new video game to bring the popular children’s cartoon to a wider audience. Nov. 15 marked the release of “Bluey: The Videogame,” the first major console...
View ArticleAlienware wants to make endemic esports brand partnerships cool again
Esports organizations have spent years trying to evolve away from endemic brand partners in favor of blue-chip, non-endemic sponsors. But as sponsorships in the space grow fewer and farther between,...
View ArticleWhy the first Grand Theft Auto 6 trailer might be gaming’s biggest marketing...
Rockstar Games published the first official trailer for the hotly anticipated “Grand Theft Auto 6” on Dec. 5 — and immediately sparked a frenzy of excitement within the online gaming community. It’s...
View ArticleHere is how Lego’s partnership with Fortnite stacks up as an example of video...
Today, Dec. 7, marks the release of “Lego Fortnite,” a collaboration between the popular Danish toy brand and Epic Games. The launch is one of Epic’s most ambitious brand partnerships yet — and it...
View ArticleWhy a top Fortnite Creative studio sees opportunity in Roblox
For the moment, Roblox is still brands’ most effective entry point to the metaverse — and the leading Fortnite studio Atlas Creative has taken note, today announcing a strategic expansion into Roblox....
View ArticleWhat G2’s strategic partnership with Version1 means for esports mergers in 2024
2024 is shaping up to be a year of M&A for the esports industry. The past 12 months have seen a rise in esports mergers and acquisitions. As some teams face economic challenges, their larger...
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